• Product Marketing Manager

    Location SG
    Job ID
    Product Management
    Position Type
  • Overview

    At Sage, Product Marketing creates and tells inspirational customer and market focused stories with cutting edge demonstrations to people around the world. We develop product messaging and positioning, pricing, go-to-market programs, and sales enablement resources to achieve fast customer adoption and to energize sales, marketing and channel partners. We measure our success by our ability to develop creative and innovative marketing strategies, our ability to gain key buyers' mindshare and by the delivery of successful commercial results. The Product Marketing Manager has end to end accountability for both the commercial success of and superb launch of any changes to the product or customer value proposition. Successful candidates will be action oriented with a can-do attitude and passion for taking the complex and making it simple, through compelling stories.


    Reporting to the Head of Product Marketing, Asia, the Product Marketing Manager is accountable for driving the vision, messaging, awareness and go-to-market strategies for their segment and region.


    • Own, define and deliver the positioning, value proposition, go-to-market messaging and strategies for a defined segment and region.
    • Create visionary and compelling internal and external customer-facing content.
    • Be a passionate ‘voice of the customer’ in the team, driving focus on the right target market with the right value proposition and messaging.
    • Deeply understand competition in the segment and region, determining Sage’s relative positioning according to their products.
    • Deliver internal sales & external partner enablement content, messages and training and be the subject matter expert on specific segment & region
    • Build and manage exciting, innovative product launch plans that are fully synced with business and revenue goals and ensure effective and ongoing relevancy in the market to drive demand generation and pipeline.
    • Partner with a world class Product Management team to distill key functionality and benefits into core product marketing messages.
    • Dream up engaging product demonstrations that are used on stage, in videos and are the basis for customer engagements in the sales and decision process.
    • Confidently deliver presentations to audiences of all sizes (ranging from one person to hundreds of people).
    • Develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning.


    • 8 years+ experience of product marketing experience
    • Business Management or Accountancy software experience desirableExperience launching new technology products to disrupt markets through innovative ideas balanced with market research.
    • Deep customer, competitive, market and segment focus; with prior experience and an ability to turn insights into compelling positioning, marketing messages and partner & sales enablement material.
    • Experience/familiarity with the customer engagement lifecycle and accounting solutions applications will be advantageous
    • Strong drive for results, with the ability to manage independently and take calculated risks and ambitious to get the job done
    • Excellent communication – Strong written and verbal communication skills and an ability to effectively influence external partners, work across cross-functional teams, presenting to executive leadership and at different levels of management.

    Company Information

    Our Story

    Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.


    Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

    It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

    In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.


    An innovator today and tomorrow     

    Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

    We enable our customers to focus on their business and help them to leapfrog to the future.


    Inventing the future 

    We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

    Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.


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