• Product Marketing Manager

    Location AU-Sydney
    Job ID
    Product Management
    Position Type
    Fixed Term
  • Overview

    At Sage, the Product Marketing team do three simple things:

    1. Dream up knock-out products, with innovative technology, that customers cannot live without
    2. Build + lead outstanding go-to-markets fuelled with amazing storytelling, customer proof points + smart growth plans
    3. Obsessive commercial management that drives customers + Sage get the maximum value + return from investments

     Reporting to the Product Marketing Director, Australia & Asia, the Product Marketing Manager is accountable for defining and delivering effective growth, commercial and GTM strategies for their product. Closely coordinating activities with product delivery, marketing, sales and partners & alliances functions, the team delivers innovative messaging, pricing, positioning and product marketing strategies to achieve fast customer adoption and to energize sales, marketing and channel partners to do the same. The Product Marketing Manager has end to end accountability for both the commercial success of and superb launch of any changes to the product or customer value proposition.




    • Accountable for the overall commercial success of a product portfolio working with the industry's best product marketing team to define the positioning, go-to-market messaging and plans, pricing, naming and strategies
    • Build a compelling revenue growth strategy and manage delivery of the proposition roadmap, working with the other marketing teams and Product Marketing Managers that delivers against the financial targets as defined in the business plan.
    • Identify and advance relevant business opportunities based on deep customer and market understanding; Lead and champion engagement with those opportunities and propositions cross functionally, to ensure successful delivery.
    • Define the customer value proposition and maximise the customer and Sage benefits from effectively defining, positioning and optimizing the roles of partners & alliances in the overall CVP
    • Develop a rich understanding of the market, analysing customer and competitor trends in intricate detail, and gleaning insight that is powerful and compelling


    • Strong knowledge of the IT industry (accounting technology and/or software experience an asset), the business management needs and challenges faced by customers and competitors in the space.
    • Outstanding people leadership skills – able to instil trust, belief, confidence and drive into a worldwide team
    • Experience launching new technology products to disrupt markets through innovative ideas balanced with market research.
    • Experience/familiarity with the customer engagement lifecycle and accounting solutions applications.
    • Thrives when working in a matrix environment, where colleagues need to be supported, driven, influenced to deliver even bigger results
    • Proven creative thinker that independently generates and executes on innovative marketing ideas. Proven track record in crafting compelling positioning and thought leadership content.

    Company Information

    Our Story

    Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.


    Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

    It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

    In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.


    An innovator today and tomorrow     

    Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

    We enable our customers to focus on their business and help them to leapfrog to the future.


    Inventing the future 

    We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

    Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.


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