Partner Marketing Manager - Accountants (6 months FTC)

UK-London | UK-Newcastle upon Tyne | IE-Dublin | UK-Winnersh
Job ID
2017-17391
Category
Marketing/Public Relations/Creative Design
Position Type
Fixed Term

Overview

The Sage Leadership Team has embarked upon a comprehensive transformation program to establish an operating model which leverages the value of Sage globally.  This is a new global role with responsibility for marketing to, with and through partners both globally and locally in the accountant market segment.

 

This person should be able to understand and communicate the cloud value proposition and economic model for accounting and bookkeeping practices. They will work very closely with the Director of Accountant Partners and the Regional and Local Partner Marketing teams to build a marketing strategy and tactical plan to recruit, engage and go to market with Accountants

 

Specifically:

  • Develop a strategic partner recruitment strategy to build relationships that drives accountant customer awareness, acquisition and customer referrals.
  • Execute end-to-end campaigns and activities that deliver value to Sage, our accountants and our customers.

Responsibilities

  • Development and execution of marketing strategy and tactics that will support the accountants ‘sell to’ targets and ‘sell through’ (referral) opportunities.
  • Delivering on opportunities that drive accountant awareness, engagement, acquisition and referrals.
  • Develop and implement a scalable marketing approach to localize and implement marketing campaigns through Accountant Partners
  • Development of the Sage Partner Program for Accountants – content, assets for Accountant Partners on the Community Portal

Qualifications

  • Experienced in Partner marketing in a high tech multinational company
  • Ideally with a good understanding of the Accountants environment
  • Ability to engage with and lead teams in a complex and changing environment
  • Significant experience and understanding of the dynamics and operations of indirect channels
  • Proven record of creating and delivering successful marketing programmes in the field

Company Information

Our Story


Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.

 

Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.

 

An innovator today and tomorrow     

Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

We enable our customers to focus on their business and help them to leapfrog to the future.

 

Inventing the future 

We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.

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