Marketing Automation Manager

Location IE-Dublin
Job ID
Marketing/Public Relations/Creative Design
Position Type


Responsible for managing a team of Marketing Automation Specialists who will create, design, develop and optimise the buyer journey using the marketing automation platform Eloqua.


  • Manage a team of specialists working with Eloqua (Marketing Automation platform).
  • Ensure on-time delivery of work to the highest standards, as well as ensure continual improvements.
  • Support team skills and professional development.
  • Coach and mentor colleagues with insight into best practice modern marketing through automation.
  • Designing and building campaign workflows.
  • A/B testing and best-practice sharing.
  • Reporting-on and optimising of marketing campaigns.
  • Building both once-off and automated/triggered always-on campaigns.
  • Working on sales-enablement projects.
  • Optimising the Lead flow from Eloqua -> Salesforce (CRM platform).
  • Working to empower digital marketers and their activities (campaigns, events, paid media, social, etc.).
  • Assisting in the data strategy and segmentation for marketing campaigns.

Key performance indicators:


  • Volume of programs designed & deployed.
  • Quantity/Quality of Leads generated via programs.
  • Pushing the boundaries with new ideas all the time.
  • Management of a team of 6-12 Marketing Automation Specialists.




  • Strong Marketing Automation skills (minimum 4 years of experience).
  • People Management Experience (minimum 2 years).
  • Proficiency with HTML & CSS.
  • Strong email marketing background.
  • Fluency in English.
  • Logical and technical thinker – likes to build processes and solve problems.
  • Self-starter, not afraid to be scrappy and roll up your sleeves.
  • Excellent attention to detail.



  • Experience using Eloqua and/or Salesforce.
  • Experience using Sirius Decisions models (e.g. Demand Waterfall).
  • Proficiency with JavaScript and Photoshop.


Technical / professional qualifications:


  • A bachelor’s degree in business, marketing or computer science.
  • Eloqua and Salesforce Admin certified is a plus.

Company Information

Our Story

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.


Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.


An innovator today and tomorrow     

Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

We enable our customers to focus on their business and help them to leapfrog to the future.


Inventing the future 

We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.


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