Event Activation Manager

UK-Newcastle upon Tyne | UK-Newcastle upon Tyne
Job ID
Marketing/Public Relations/Creative Design
Position Type


As the Event Activation Manager for Sage, Northern Europe., you will lead and activate the strategic events for Accountants, Partners and Customers.


Your primary goals will be to activate and roll-out key events to enable us to win in the market, for example, our owned events such as Sage Sessions and Sage Summit but also the execution of our external strategic partnership events.


As Sage’s Event Activation Manager, you will directly contribute to the overall success of our leading Field Marketing function, and where with your help we will drive events that engage and inspire our potential customers to purchase Sage solutions, you will be responsible for the:


  • Ownership and support in the development of key events working with senior leadership team and key internal stakeholders to ‘shape’ the events.
  • Ownership of the activation and roll out of key events to enable us to win in the market, for example, our owned events such as Sage Sessions and Sage Summit but also the execution of our external strategic partnership events.
  • Day to day management and execution of our events calendar
  • Management of external event agencies and internal stakeholders
  • Working with internal stakeholders such as our Global Campaign team, Product marketing, brand and Field Marketing to agree on themes and messaging
  • Develop the appropriate communications plans and roll out of events
  • Ownership of budget management and reporting
  • Generate creative ideas to help maximise and activate Sage Summit and Sage Session activities across the business.
  • Work with the Field Marketing teams to align our event strategy with our media plans and communication rollout
  • Work as part of a wider creative team
  • Build and shape inbound marketing strategies to drive audience generation for our events ensuring we achieve at least 60% show up rate.
  • Collaborate closely with the wider organisation to ensure that there is full visibility and reporting on events and status of customer conversions/attendance


Not everyone can be an Event Activation Manager at Sage. To be seriously considered for the role, we are looking for


Experience: At least three years in a similar role with comparable goals and responsibilities where you have had a proven track record of delivering business events to Accountants and/or the Small to Medium business industry.


Skills: Proven of Event Management. Demonstrable experience and ability within brand building, Media selection, press and PR, direct marketing, digital marketing, social media, database marketing, campaign creation, execution and monitoring. Proven track record of delivering Marketing plans with the ability to switch and prioritise between tactical and strategic initiatives, to deliver revenue and profit growth initiatives. Commercial awareness and experience of budget management


Characteristics: Highly results-driven, customer-centric, collaborative, and experienced professional, who is confident, friendly and comfortable working with people at all levels internally and with external partners.

Company Information

Our Story

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.


Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.


It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.


An innovator today and tomorrow


Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 


We enable our customers to focus on their business and help them to leapfrog to the future.


Inventing the future


We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.


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