Web Content Specialist

Location UK-Newcastle upon Tyne
Job ID
Marketing/Public Relations/Creative Design
Position Type


Sage energizes the success of businesses and their communities around the world through the use of smart technology and the imagination of our people. Sage has reimagined business and brings energy, experience and technology to inspire our customers to fulfil their dreams. We work with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers who drive the global economy. Sage is a FTSE 100 company with 14,000 employees in 24 countries. For further information please visit https://www.sage.com/en-gb/about-us/


Reporting to the UKI Web Content Manager, the Web Content Specialist will be primarily responsible for implementing and optimising world class web content on UKI websites in line with the global content strategy and serving the web content needs of the UKI. You will also be responsible for measurement and insight, continuously optimising content to drive on-site engagement and producing insightful reports.

In addition, you’ll be expected to build strong relationships with stakeholders across the business providing insight and sharing best practice with New Customer and Customers for Life marketing teams to help them meet their campaign objectives.


  • Maintaining and updating web content across all UKI websites and platforms
  • Help deliver large, globally-led development projects by auditing, migrating testing and building web content
  • Supporting and executing web content requirements from in-country marketing teams
  • Adhere to and be an ambassador for process and workflows within the digital team
  • Research and suggest tests to improve on-site engagement across UKI websites
  • Produce regular reports to the key stakeholders in-country market
  • Assist and advise Campaign Managers on best practices around digital content strategy and execution


  • Good understanding of digital content strategy
  • Good understanding of web content management
  • Good understanding of CMS platforms (Sitecore CMS experience an advantage)
  • Analytical with a good understanding of success metrics
  • Ability to turn data into meaningful insight and recommendations
  • Ability to write good quality web content
  • Knowledge of web design principles including HTML
  • Knowledge of basic user experience principles (including mobile)
  • Ability to multi-task and manage workload/time effectively
  • Confidence to communicate to a range of stakeholders
  • Proactive and self-motivated with the ability to work individually or as part of a team
  • Ability and appetite to keep up with the latest trends in digital marketing 
  • Willingness to adapt and acquire additional skills as may be required to fulfil the needs of the role
  • Support and assist the Social Media Manager when necessary
  • Support and assist the Ecommerce Manager when necessary

Company Information

Our Story

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.


Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.


An innovator today and tomorrow     

Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

We enable our customers to focus on their business and help them to leapfrog to the future.


Inventing the future 

We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.


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