UK Online Sales Director

UK-London | UK-Newcastle upon Tyne | UK-Winnersh | UK-Manchester | IE-Dublin
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Sage is on an exciting journey to totally transform the digital experiences it provides its 3m+ customers across 24 countries.  We are on a mission to deliver world-class e-commerce across the business and drive digital innovation via next generation mobile, social & cloud products. 


This is a newly created role, that will be accountable for driving rapid growth in e-commerce / online zero-touch sales revenue across the UK & Ireland for Sage.  This includes not only driving growth in direct sales via owned digital properties (inc. but also identifying & delivering new, external commercial opportunities including sales via UKI retail partners and Sage’s key, strategic partnerships such as Amazon, Google & Salesforce.  The level of ambition (and size of opportunity) to grow e-commerce at Sage, a FTSE 100 business with a global presence, is a once-in-a-career opportunity.  This role is a key leadership role within the UKI and  Global E-Commerce Function and will be the senior representative & owner of E-Commerce across Sage in the UK & Ireland.


  • Play a key e-commerce / online sales leadership role in the UKI – owning the development and execution of the UKI Annual Operating Plan for e-commerce / online sales (in-line with global guidelines & growth targets) that drive significant incremental online revenue growth for the UK & Ireland
  • Represent Global E-Commerce across the UKI organisation and take ownership of the strategic direction of building out e-commerce as a Regional sales function across all key GTM channels including Direct (for both new & existing customers), Accountants & Partners
  • Recruit, motivate, lead & coach a nascent UKI E-Commerce / Online Sales Team, prioritising efforts & plans that will have maximum business impact & ensure that the team is deeply cross-functional in order to meet needs of multiple stakeholders
  • Partner with multiple global & regional stakeholders – including Digital & Integrated Demand Marketing, Sales, Product & Finance – to develop commercial plans that articulate & differentiate between incremental sales growth vs. channel shift
  • Assess & implement new commercial / sales opportunities with external partners to maximise e-commerce revenue growth & profitability within the UK and Ireland


  • Very commercially astute with a proven, demonstrable track record of growing e-commerce revenue in a large, multi-channel, matrix-structured organisation  – ideally via a mix of direct sales and indirect sales (including 3rd party marketplaces / retail)
  • Significant experience in developing and launching e-commerce products / channels across B2B & B2C organisations in an agile way
  • Demonstrable success in driving online recurring / subscription revenues
  • Significant experience of driving e-commerce revenue growth in turnaround or start-up environments – this newly created role requires a self-starter who has a track record of creating and implementing sales strategies, tactical plans and online trading processes from scratch (this is not a BAU role)
  • Strong knowledge of typical customer journeys and the factors which deliver a successful online experience – ideally SaaS / B2B / SMB customer journeys
  • First class communication skills and experience with demonstrable success of building strong, effective relationships across functions and geographies and inspiring teams towards delivering world-class products & experiences that Sage’s customers will love and will result in significant e-commerce revenue growth in the UKI
  • Significant experience at a Senior Manager / Head of / Director level with responsibility and ownership for an E-Commerce P&L, with demonstrable success in significantly driving revenue growth and margin improvement

Company Information

Our Story

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.


Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.


An innovator today and tomorrow     

Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

We enable our customers to focus on their business and help them to leapfrog to the future.


Inventing the future 

We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.


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