Global Social Selling Manager

Location UK-London | UK-Newcastle upon Tyne | IE-Dublin | US-GA-Atlanta
Job ID
Marketing/Public Relations/Creative Design
Position Type


Sage are looking for a someone to help drive our Social Selling across our sales teams and build lead generation through Social Selling.  The successful candidate will join Sage at an exciting time in its history and have a real opportunity to make a real difference in the business.


  • Positioning Sage as the #1 in our space for Social Selling
  • Evangelising social selling across the company; communication regularly to ExCo and business leaders to drive buy-in, adoption and transformation
  • Driving a high amount of quality leads that can be directly attributed to social selling (at primary or secondary source)
  • Setting the strategy and executing the social selling programme with 1000 active sales people globally, including integration to sales strategies
  • Identifying and Share best practices, standards and metrics for social selling measurement with marketing teams globally.
  • Establishing an attribution model globally for social selling to ensure all performance can be monitored and optimised
  • Driving forward global projects in partnership with local marketing and leadership teams, to implement innovate plans to motivate teams and drive social selling success
  • Holding regular internal calls, meetings and broadcasts to educate teams on the benefits of social selling and best practices
  • Owning the relationship with LinkedIn for social selling, including contract renewals and negotiations
  • Putting in place the right tools and enablement support for the social selling programme.
  • Growing the Social Selling Index score for Sage teams and ensure that our efforts are an authentic reflection of our business and our people
  • KPIs are based on global performance of social selling for 1000 social sellers:(1 per quarter enterprise, 5 per month SMB/SSB)
  • High MQL generation for 1000 sales people: (1 per quarter enterprise, 5 per month SMB/SSB)
  • Driving an average SSI score across social selling teams: 70/100+
  • Driving connections with decision makers on social
  • Regular social sharing & published posts – all social sellers to become experts within their field/industry
  • Social selling contribution to lead nurture and won deals


  • Experience in Digital Marketing
  • Proficiency in English language, verbal and written
  • A social selling background is required and the ability to create an approach that differentiates Sage from the competition
  • Experience working at a global level on wide-scale projects with multiple stakeholders
  • Analytical, problem-solver, creative
  • Experience in sales desirable
  • Social qualification desirable
  • Degree in Business/English/Media/Marketing

Company Information

Our Story

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.


Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.


An innovator today and tomorrow     

Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

We enable our customers to focus on their business and help them to leapfrog to the future.


Inventing the future 

We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.


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