Director, Web Content Management

Location UK-London
Job ID
Marketing/Public Relations/Creative Design
Position Type


Sage is transforming its digital experiences and this key role is a fantastic opportunity to be at the forefront of this transformation. Accountable for delivering world class web content across Sage’s multi-lingual highly trafficked websites. With responsibility for managing and maintaining Sage’s global web presence and the evolution of the web content strategy in support of Sage’s One Sage vision. This role will lead a large team of web content managers, ensuring delivery on global and local initiatives.


  • Leading Sage’s web content strategy, fully aligned to our One Sage approach, driving this across multi-lingual highly trafficked websites.
  • Managing a multi-regional team of web content, localisation and creative managers.
  • Acting as a trusted liaison between business and technology teams, developing a strong relationship with IT to ensure efficient management of global websites.
  • Working in partnership and supporting requirements with web delivery, SEO, brand, content, product marketing, demand marketing and local teams to continually evolve Sage’s web presence.
  • Defining process and workflows for web project management, content authoring, publishing, localisation, QA, user training etc.
  • Building a strong team who will effectively & efficiently deliver, ensuring the content strategy is embedded.
  • To be a transformational leader, to effectively lead your people through change, inspiring and motivating them whilst not compromising on results.
  • To be a role model for your peers and your colleagues. To bring to life the Sage Values and Leadership behaviours in every aspect of your role.
  • Managing external agency relationships with web creative, domain management etc.
  • Supporting traffic and conversion improvements across to maximise performance around Sage's business KPIs.


  • A proven ability of supporting major campaigns, and developing scalable processes around web production and project management is essential.
  • Analytically minded, with proven history of analysing highly trafficked, multi-country/product web environments through to conversion and revenue.
  • Diverse stakeholder management experience in a matrix environment essential, clear communicator who can build strong relationships and bring people together.
  • Excellent experience of content management systems and best practice.
  • An excellent leader who has managed a large team through significant change.
  • Significant demonstrable experience in web content across large multi-region web teams, and multi-lingual highly trafficked websites.
  • Experience of developing, implementing and executing global web strategies within international environment
  • Resource management expertise highly desirable, from hiring, retaining and managing workload of a high performing team.


  • A background working in global software, e-commerce industries highly beneficial.
  • Highly commercial with the ability to understand every facet of the global business, delivering within a fast-paced environment with agility and adaptability.
  • Ability to think strategically, and positively influence business direction. 

Technical / professional qualifications

  • BA/BS degree or equivalent preferred.
  • Strong digital background, supporting digital qualifications desirable.
  • Proficiency in English language, verbal and written

Company Information

Our Story

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.


Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.


An innovator today and tomorrow     

Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

We enable our customers to focus on their business and help them to leapfrog to the future.


Inventing the future 

We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.


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