Media Planner, UK & Ireland

Location UK-London
Job ID
Marketing/Public Relations/Creative Design
Position Type


As the Media Planner for Sage, Northern Europe., you will plan, develop and execute the media plans in line with our Global Media strategy, you will be at the forefront of Sage’s Digital Transformation.


This is your career defining opportunity to drive the media strategy for a major FTSE 100.


As Sage’s Media Planner, you will directly contribute to the overall success of our leading Marketing function, with your help we will create maximum exposure for our demand generation campaigns, you will be responsible for:


  • Developing country media plans aligned to our One Sage approach. Spanning from brand insight and audience targeting, through to budgeting and media mix modelling.
  • Establishing great relationships with the campaign managers to drive local country media campaigns.
  • Maintaining a strong working relationship with the global media agency to ensure advanced targeting and optimisation tactics are used and goals are being met in the most cost-efficient manner.
  • Work closely with Global Media Planning Managers to develop truly global plans that can effectively be executed locally across the region.
  • Partnering with paid search, localisation, social and marketing operations teams to ensure delivery of seamless, integrated campaigns.
  • Ensuring that the planning, briefing, procuring, optimising and evaluating of all media campaigns is undertaken to a high standard.
  • Working within a consistent media measurement, attribution and reporting framework globally.
  • Driving qualified traffic and conversions across local business segments and maximising media performance around Sage’s business KPIs.
  • Target audience planning and prioritisation, and provide strategic insights into performance drivers.
  • Keeping abreast of latest trends and innovations in media.

Key performance indicators:

  • ROI on media spend
  • MQLs/Pipeline
  • Subscriptions/Revenue


Not everyone can be our Media Planner at Sage. To be seriously considered for the role, we are looking for


Experience: At least three years in a similar role with comparable goals and responsibilities (Agency or Client side experience welcomed). Significant demonstrable experience in digital marketing and working on local multi-tiered media campaigns. Proven ability to develop, implement & to execute media plans across region


Skills: Exposure to media strategies to support e-commerce businesses. Familiar with different types of targeting such as audience targeting, lookalike modelling, and search retargeting. Analytically minded, with a proven history of analysing country/product media campaigns through to conversion and revenue. Ability to analyse all points of ad inventory - impressions, revenue, fill rates, as well as eCPMs in Real-Time Bidding (RTB) environment.


Characteristics: A great communicator who can build strong relationships with stakeholders globally, think strategically, and positively influence business direction. Passion for advertising and display industry developments and demonstrable experience of the latest innovations in media buying, data management, dynamic personalisation and targeting.

Company Information

Our Story

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.


Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.


An innovator today and tomorrow     

Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

We enable our customers to focus on their business and help them to leapfrog to the future.


Inventing the future 

We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.


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