Creative Director

UK-Newcastle upon Tyne | IE-Dublin
Job ID
Marketing/Public Relations/Creative Design
Position Type


The Creative Director is a key leadership role located in Newcastle, responsible for the development and execution of creative strategies and programs, including look and feel across all marketing, media, and programs associated with the organization. Perfect candidate is a natural born leader, inspiring internal teams and clients with visionary thinking and persuasive, dynamic presentation skills. Support the VP, Creative Director provide guidance and management of the Sage brand expression, helping bring it to life through content creation, design, photography and video to achieve revenue goals. Responsible for helping manage, develop, and lead a global team of art directors, copywriters, and editors within the company as well as externally, including agencies and vendors. This position will help execute Sage’s new, distinct look and feel across product category solution campaigns, globally and at the local marketing level, shaping the artistic design, vision, and strategy that defines the Sage brand


  • Creative leadership and direction inspiring award-winning level creative strategies, concepts, and solutions
  • Skilled, confident, persuasive communicator, capable of presenting to all levels, from CMO to hundreds of colleagues and customers at events
  • Partner with local and global Brand Planners and marketing teams on briefs, creative development, and execution of awareness marketing programs, as well as any supporting assets including photography and video content
  • Build strong relationships with senior department leads, across capability and function, to ensure positive client satisfaction
  • Collaborate and lead global and local projects to brand products and services effectively, including naming, packaging and environmental design
  • Produce and develop visually compelling presentation materials that strategically explain Sage’s positioning, brand, and product benefits to customers across all channels
  • Help drive the brand strategy for Sage products, services, events and partnerships worldwide through collaboration with Brand Insights and other internal stakeholders and senior leadership
  • Manage and mentor creative services team by clearly communicating campaign concepts, design principles, color development, video and photography vision
  • Guide team development with effective coaching, fostering leadership through team engagement, and inculcating a brand-centric approach to creativity


  • Seasoned creative director with 12+ years leadership, management and marketing skills within both SMB and Enterprise facing product centric organizations or advertising agencies
  • Experience leading a multi-disciplinary team to creative excellence
  • Demonstrated experience establishing a brand vision and effective strategy that achieves brand health and operational objectives, meeting client needs while maximizing revenue and profitability
  • Established experience in brand management, direct response program management; creative team management, project management; relationship management
  • Advanced knowledge of digital and traditional marketing, brand design and development, business-to-consumer (B2C) and business-to-business (B2B), communications planning, establishing graphic standards, crafting targeted messaging, identifying persona-based branding, overseeing corporate identity and managing creative services
  • Excellent written and presentation skills with demonstrable ability to articulate and persuasively sell creative concepts within agency and directly to clients

Company Information

Our Story

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.


Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.


An innovator today and tomorrow     

Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

We enable our customers to focus on their business and help them to leapfrog to the future.


Inventing the future 

We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.


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