Market Intelligence Manager (France, Europe)

UK-Newcastle upon Tyne | FR-Paris
Job ID
Marketing/Public Relations/Creative Design
Position Type


At Sage, Product Marketing creates and tells inspirational customer and market focused stories with cutting edge demonstrations to people around the world.  We develop product messaging and positioning, go-to-market programs, and sales enablement resources while working closely with our marketing peers in the creation of compelling campaigns. We measure our success by our ability to develop creative and innovative marketing strategies, our ability to gain key buyers' mindshare and by the delivery of successful commercial results. Successful candidates will have a passion for taking the complex and making it simple, and for marketing through compelling stories.


Reporting to the Director Market and Competitor Intelligence, the Market Intelligence Manager is responsible for developing and implementing a best-in-class market intelligence program with the focus on France, and there will be a requirement to work and manage projects with a wider European and global scope. Closely collaborating with product delivery, marketing, sales and channel marketing functions, the Market Intelligence Manager will present strategic market insight to senior management to uncover and articulate market advantage to realise growth ambitions.


  • Deliver deep and ongoing market insight and competitive intelligence, with focus on delivery of accurate, timely, unbiased and contextual analysis as a subject matter expert.
  • Propose and manage market research programmes, and work closely with third party sources and agencies.
  • Deliver market trends insight in intricate detail, and gleaning insight that is powerful and compelling to inform predictions and opportunities.
  • Ongoing tracking and analysis of customer and market trends.
  • Function as internal consultant to product development, product marketing, to provide insight relative to the market landscape.
  • Work closely with the country teams to support the direction and provide input on Go-to-Market strategies.
  • Contribute to our global marketing charter to be the most successful marketing team on the planet by being obsessed with customers and creativity.
  • Manage the budget allocation to projects.


Key performance indicators:

  • Quality and timeliness of recommendations
  • Level of engagement of key stakeholders
  • Product and Market strategy driven through insight


Skills, know-how and experience:


  • Proficiency in the English language, verbal and written
  • Ability to work in an international and matrix environment
  • Knowledge of the market that Sage competes in, including business management needs and challenges faced by customers and competitors in that space.
  • Strong analytical skills, skilled in the synthesis of data and understanding outputs from multiple data sources in order to deliver actionable insight.
  • Excellent written and oral communication and presentation skills with a demonstrated ability to work with cross-functional teams.
  • Results-oriented with strong time management skills, highly organized and driven to succeed.


Technical / professional qualifications:


  • Bachelor/Master degree or equivalent and 5+ years’ experience of delivering market intelligence programmes

Company Information

Our Story

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.


Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.


An innovator today and tomorrow     

Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

We enable our customers to focus on their business and help them to leapfrog to the future.


Inventing the future 

We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.


Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed