Content Writer- Enterprise Solutions

UK-London | UK-London
Job ID
2017-16251
Category
Marketing/Public Relations/Creative Design
Position Type
full-time

Overview

Direct the global editorial activity and create content relevant to Sage’s Enterprise audience and solutions content for Business Management (ERP) for small and medium-sized businesses.

Responsibilities

  • Responsible for creation of all ‘master’ B2B content in all formats – social, blog, demand email, video, visual memes, whitepapers and other textual content -  to support Sage’s Enterprise and Business Management (ERP) business sector across the globe for small and medium-sized businesses.
  • Author powerful B2B content based on local and global insights that will drive brand preference above the funnel and lead to sales conversion.
  • Develop new ideas for content that leverage customer and prospect insights and help differentiate Sage.
  • Provide creative guidance to external agency to direct the localisation and transcreation activity of the master Accounting & Accountants solutions content and execution of the Enterprise / BMS Editorial Calendar with local markets.
  • Participate in the design and requirements for research studies and conduct interviews when required with both internal and external subjects. Synthesize results for effective use in content.
  • Contribute Enterprise / BMS content ideas to the Global Editorial Calendar, in collaboration with key product, brand and PR/corporate communications stakeholders.
  • Collaborate with Global Insight Research (Content Team) and Global Design Lead to produce content, and ensure regular communication with local product marketing and content resources to understand local trends affecting the Accounting space and how they may be leveraged in content.
  • Work in coordination with team Content Analyst to report results of content effectiveness in driving social engagement and generating demand.

Qualifications

  • Exceptional communication skills and proficiency in English language, verbal and written, with a Bachelor’s Degree in English, Writing, Media, Communication and/or Marketing.
  • 5-7 years’ experience both writing and editing textual content and concepting content ideas across other formats such as imagery, video, social, blogging, email and web. Proven ability to create content that converts to business and brand preference.
  • A portfolio demonstrating a solid background in writing for software, technology and B2B marketing, or a deep communications expertise in the Accounting or ERP space.
  • Exceptional writing, editing, organisational and project management skills, with experience following an editorial calendar and working under tight deadlines.
  • An understanding of how the content strategy fits in with the overall marketing strategy, while thinking with an international mind set and comfort level collaborating actively with local markets and deploying plans and strategies locally.
  • Strong sense of customer and audience advocacy, with a passion for creating messages that make a difference to the small and medium-sized business audiences and help differentiate Sage.

Company Information

Our Story


Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.

 

Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.

 

An innovator today and tomorrow     

Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

We enable our customers to focus on their business and help them to leapfrog to the future.

 

Inventing the future 

We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.

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