Digital Optimisation Director

UK-London | FR-Paris | ES-Barcelona
Job ID
Marketing/Public Relations/Creative Design
Position Type


Sage is on an exciting journey to totally transform the digital experiences it provides its 3m+ customers across 24 countries.  We are on a mission to deliver world-class e-commerce capabilities across the business, becoming a digital-first business and driving exponential growth in our e-commerce revenue.

We are now looking for a highly experienced, results driven conversion rate optimisation / e-commerce heavyweight to help us define, implement & lead a best-in-class e-commerce revenue optimisation capability for Sage across the Group resulting in significant growth in e-commerce sales revenue – both via direct & indirect online sales channels.  This newly created position is a key leadership role within the Global E-Commerce Function. The ideal candidate will be a ‘big picture’ strategic thinker who is also detail and results-oriented, highly organized and fully committed to flawless execution across everything that they and the wider E-Commerce Team do.


A key role for the Digital Optimisation Director is to be an inspirational leader who can articulate a vision for what conversion rate optimisation capabilities can (and should) become for Sage and lead both a nascent central team of CRO / digital experience managers as well as company-wide, cross-functional teams to realize it.  Collaborating with other key functions across the business including Field Marketing, Sales, Product Marketing, Digital Experience, Operations & Technology, this role will be responsible for ensuring that conversion rate & revenue optimisation programmes are firmly established as a priority and agenda at every level of the organisation and consistent, best practice execution of these revenue driving optimisation programmes is delivered world-wide. 


  • Play a key leadership role in the Global E-Commerce Function – as the senior representative for online conversion rate & revenue optimisation globally
  • Own & articulate the vision for Sage’s approach to e-commerce focused, end-to-end online conversion rate optimisation, influencing all relevant functions / teams through exceptional domain expertise, gravitas & demonstrable results to embed and grow online conversion rate optimisation as an established capability throughout Sage
  • Leading and managing a team of conversion rate / digital experience managers, relentlessly driving traffic and conversion improvements across all Sage global websites that will improve conversion rates, units & revenue per visitor and drive significant revenue growth
  • Establish world class journeys from media, search and social acquired traffic through to lead gen and direct ecommerce, zero-touch sales conversion for web
  • Serve as the subject matter expert on conversion rate optimisation for the key, online user journeys & the online ‘browse & buy’ experience across and other online properties with potential to provide e-commerce opportunities (including Trial) – including campaigns, media, content, social, product, 3rd party marketplaces (e.g. Amazon) and products (e.g. Google Shopping)
  • Partner closely with the E-Commerce Trading Revenue Performance Team, ensuring that a full, comprehensive and consistent programme of conversion rate improvement is in-place and executed against across all markets and all online properties that provide the capability to drive online, zero-touch revenues


  • Solid online conversion rate optimisation experience focused on driving zero-touch, online sales. This is not a generalist digital marketing role, it is a highly commercial, e-commerce focused leadership role
  • A demonstrable successful track record of leveraging customer insight, analytics and user experience best practice to maximise e-commerce, zero-touch sales opportunities and free-to-paid conversion rates for trial users into paying customers
  • Very commercially astute with a proven, demonstrable track record of growing e-commerce revenue via an always-on approach to conversion rate optimisation in a large, multi-channel, matrix-structured organisation across multiple regions / countries and via a mix of direct sales and 3rd party retail / retail partnerships – Amazon experience preferred (B2B & B2C)
  • A deep understanding of the key customer journey & user experience levers that drive e-commerce sales (inc. trial sign-ups) for a subscription-model business, preferably gained at a SaaS focused provider

Company Information

Our Story

Sage is the market leader for integrated accounting, payroll and payment systems, supporting the ambition of the world’s entrepreneurs.


Like many of the businesses we serve, Sage began as a small business and has grown beyond what seemed imaginable. Today over 13000 colleagues now support millions of entrepreneurs across 23 countries as they power the global economy.

It is these entrepreneurs who are the drivers of prosperity and it’s our privilege and honour to serve them. We take real pride from how many of our customers have flourished and, that our products have grown with them as they moved from start-up to successful, international businesses.

In a world where only the voices of the biggest are heard, we will always fight to hear the voice of the entrepreneur.


An innovator today and tomorrow     

Our smart people use the smartest technology to reinvent and simplify business accounting - working with a thriving community of entrepreneurs, business owners, tradespeople, accountants, partners and developers. 

We enable our customers to focus on their business and help them to leapfrog to the future.


Inventing the future 

We are changing the way that millions of businesses track the movement of money through their business. We are also changing the way we do business. And as a FTSE 100 business we believe in a socially-responsible world and we are active in supporting our local communities and invest in making a real difference through the philanthropy of the Sage Foundation. Our Sage Foundation is based on the 2+2+2 model - 2% of free cash flow, 2% of colleagues' time and up to 2 free products each year to charitable organizations. Colleagues are empowered to give to the causes that matter to them.

Our customers make life-sacrifices. They take risks to follow their dreams and pursue their passions and, on this, global prosperity is built. They deserve a bigger voice and we will always work hard to champion this noble cause.


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